A multi-platinum star without a booze brand is like a day without sunshine. Or, in this case a day without a Tequila Sunrise. Not only does Bay Area hip-hop star E-40 have his own Blanco, Reposado and Anejo tequilas — he named them after himself: E. Cuarenta literally means E-40 in Spanish.
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E. Cuarenta is made from 100% blue agave in a small Mexican distillery in the magic town of Tequila, Jalisco, the birthplace of tequila. The brand doesn’t try to reinvent the wheel. They just try to make the ride smoother. Mission accomplished, judging from these cocktail recipes using E. Cuarenta Reposado.
Sparkling Tequila Sunrise
2 oz E. Cuarenta Reposado tequila
3 oz orange juice
¼ oz Grenadine
Prosecco
METHOD: Add tequila and OJ orange into a shaker, add ice, and shake. Pour into a champagne flute and slowly add grenadine. Top with prosecco. Garnish with an orange slice.
Repo Derby
1 ½ oz E. Cuarenta Reposado tequila
1 oz grapefruit juice
¾ oz honey syrup
METHOD: Add all ingredients to a shaker, add ice, and shake vigorously. Strain into a coupe glass. Garnish with a grapefruit twist.