Qiddiya: Set Play Free
advertisements | commercials | entertainment | gambling | saudi arabia | theme parks
This promo spot for Saudi Arabia’s planned leisure district Qiddiya starts off with a bunch of bored people going through the motions with their humdrum entertainment, then takes the rails off the rides, freeing them to truly enjoy their playtime. Director Nick Roney’s execution of the concept is fantastically inventive and filled with fun moments.
