Awesome Saudi Arabia

This promo spot for Saudi Arabia’s planned leisure district Qiddiya starts off with a bunch of bored people going through the motions with their humdrum entertainment, then takes the rails off the rides, freeing them to truly enjoy their playtime. Director Nick Roney’s execution of the concept is fantastically inventive and filled with fun moments.

An investment fund in Saudi Arabia is working on one of the craziest ideas for an amusement park ever. They plan on building a giant theme park and resort on an oil rig platform in the Arabian Gulf. Once complete, The Rig is expected to have three hotels, 11 restaurants, and a variety of thrill rides, live shows, and water sports.