THE BEST Commercials

Die Hard is Back

Die Hard is Back

Or more like DieHard is back, as in the car battery. Advance Auto Parts enlisted the help of Bruce Willis to promote DieHard batteries, returning to his role as John McClane and taking on old and new enemies along the way. Bonus points for the return of Argyle.

Guess the Product

Guess the Product

Japanese commercials can be so creative, weird, and funny. Start watching this ad spot and see how long it takes you to try and guess what the product is that they’re advertising. If you guess some kind of interactive torture experience, you’d be very wrong.

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Mr. Delicious

Mr. Delicious

Back in the 1980s, Rax Roast Beef was a popular fast-food chain. But the company lost its way, trying to reinvent itself in the face of competition and is down to its last few locations. And then there’s this disastrous ad campaign which certainly didn’t help. The Vlogbrothers offer their take on the one and only Mr. Delicious.

IKEA: The Hare

IKEA: The Hare

Created by Mother, this spot for IKEA offers a modern take on the classic fable The Hare and the Tortoise. In this version, the bunny spends his nights out partying with friends, while the turtle gets a good night’s sleep in his IKEA bedding. Stellar creature FX from Robert Allsopp and VFX by 1920 helped bring the characters to life.

The Flow: Gojek

The Flow: Gojek

Just because something is a commercial doesn’t mean it can’t be a work of art. This clip from director Henry Scholfield and Mathematic Studio for Indonesia ride hailing and tech company Gojek is proof positive of that. For all 60-seconds the clip is on screen, it will fill your eyes with magical, VFX-powered sensory overload.

Carl Needs Fiber

Carl Needs Fiber

This lighthearted commercial from New Zealand features an ordinary man named Carl, who just happens to suffer from a slow, laggy, and stuttering connection to his entire life. Internet company Chorus thinks he simply needs to upgrade to their fiber broadband service to keep up with the rest of the world.

Murphy Ladder Commercial

Murphy Ladder Commercial

The compact and collapsible Murphy Ladder looks like an impressive product all on its own, but this hilarious commercial spot for the product makes us even more likely to run out and buy one… then use it in the wrestling ring on our opponents.

I Want My Baby Back (Ribs)

I Want My Baby Back (Ribs)

Chili’s “I Want My Baby Back (Ribs)” is one of the most memorable jingles ever associated with a brand. Now go inside one of the tune’s recordings session courtesy of singer Alvin Chea of Take 6, along with Louis Price of The Temptations, and the late Willie McCoy aka “Wolf Johnson.” Does anyone want a half slab tonight?

The Wiener’s Circle Is Here for You

The Wiener’s Circle Is Here for You

(PG-13: Language) Chicago fast food staple The Wiener’s Circle offers peace of mind that despite all of the change going on in the world, we can rely on them for their trademark abusive approach to customer service, no matter what, and even if you order via Facetime or do curbside pickup.

Stay Alert Song

Stay Alert Song

“Be aware to trim your nose hairs, cause they could put up a fight!” Japan’s state of emergency has been lifted after their initial bout with COVID-19. To both cautiously celebrate, and to remind people to be diligent, disinfectant company SMV Japan released this silly animated music video. Japanese version here.

SNL: Grocery Store Ad

SNL: Grocery Store Ad

If there’s one universal experience we’ve all shared during the coronavirus lockdown, it’s that grocery stores can’t keep high demand and essential items in stock. This hilarious fake commercial from SNL invites customers to buy some of the items that they can count on being in stock.

Jeep: Groundhog Day

Jeep: Groundhog Day

Jeep managed to assemble Bill Murray, Stephen Tobolowsky, Brian Doyle-Murray, and a look-alike for Punxsutawney Phil in this hilarious Super Bowl spot for the Jeep Gladiator. This time, the human Phil is inspired to change things up right away as he heads off-road with his groundhog pal in his rugged new truck.

Walmart: Famous Visitors

Walmart: Famous Visitors

For their 2020 Super Bowl commercial, Walmart invited a variety of sci-fi characters to come pick up their online orders. We’ve got the extended version of the ad spot, which includes visits from Bill of Bill and Ted, Marvin the Martian, Groot, the aliens from Mars Attacks, Men in Black, Arrival, and Flash Gordon, among others.

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Beetle: The Last Mile

Beetle: The Last Mile

The Volkswagen Beetle made its first appearance all the way back in 1938, and was produced in one form or another all the way until 2019 when the model was retired. VW sends off the bug with this moving animated tribute to the little car that could, accompanied by children’s choral version of the Beatles’ “Let It Be.”

A Holiday Reunion

A Holiday Reunion

It may be a thinly-veiled commercial for Xfinity’s cable and internet services, but with a grown-up Elliott reuniting with E.T. more than 30 years after they first met, this holiday promo will still tug at your heartstrings. Still, it made us wonder if E.T.’s telecommunication provider has data caps too.

Aliens

Aliens

Not the be confused with the James Cameron movie of the same name, Revolution Studio writer/director Timur Abdulov’s CGI short is packed with explosive action and effects as a group of creatures terrorizes Earth. But not to fear, it’s just a cleverly-disguised commercial for a contactless payment company.

The World’s Shortest Test Drive

The World’s Shortest Test Drive

To promote some of the many high-tech features in its 2019 Sorento SUV, Kia and David&Goliath put together this precisely-choreographed promotional spot which manages to demonstrate 17 different capabilities in under 30 seconds, and over a distance of 335 feet. Read on for the full list of features.

Yetis Prefer Igloo

Yetis Prefer Igloo

Igloo takes aim at one of its more recent competitors with this silly commercial in which we learn that 9 out of 10 Yetis prefer Igloo coolers. However, we think actual yetis would prefer to store their beer in an ice cave, or maybe in a big pile of snow.

Karma

Karma

A man tries to go through airport security, and finds himself subject to all manner of humiliation and inconvenience. This witty, yet poignant promo clip for Portuguese non-profit AnimalifePT is a not so subtle reminder to never abandon a pet. Ever.

Metal Ramen Commercial

Metal Ramen Commercial

This commercial for one of Nissin’s instant noodle dishes starts out innocently enough, but then the little chicken presents an offering to the devil, and things get very intense, very quickly. Language is no barrier to enjoying this one. Explanation here (in Japanese).

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SNL: Roach-Ex

SNL: Roach-Ex

There’s nothing worse than walking into your house to discover a cockroach doing push-ups on the carpet. But the roaches in this SNL commercial parody are even more of a nuisance than in real-life. Don Cheadle seems to enjoy playing slimy vermin these days.

Turkish Airlines: The Journey

Turkish Airlines: The Journey

Director Ridley Scott returns to his roots of commercial directing with this short film he made for Turkish Airlines, in which a mysterious woman follows illustrated clues to tail another in what ends up being a beautiful travel promotion for Istanbul.

Game of Thrones x Bud Light

Game of Thrones x Bud Light

It’s one of the stranger product tie-ins we’ve seen, but Anheuser-Busch and HBO teamed up for this commercial that ran during the Super Bowl, selling not mead or Dornish wine, but Bud Light, and filled with easter eggs to tease the final season of Game of Thrones.

Carried Away with Halfthor

Carried Away with Halfthor

At 6’9″ and 389 lbs, world’s strongest man Hafthor Bjornsson (aka “The Mountain” on Game of Thrones) truly is a giant among men. In this commercial spot for Norwegian grocery company Kolonial, he uses his ample strength to improve their home delivery service.

Home Alone with Google Assistant

Home Alone with Google Assistant

Google wins Christmas marketing with this commercial starring Macaulay Culkin as a grown up version of Home Alone‘s Kevin McCallister. Instead of setting everything up manually, he automates his tasks and sets reminders with Google Assistant.

John Lewis Xmas Ad 2018

John Lewis Xmas Ad 2018

This year’s heartstring-puller from UK retailer John Lewis & Partners tells the reverse-chronological story of music legend Elton John, and the importance of a single gift that defined his life. Super Bowl commercial makers, this is how you do it.

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