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Commercials

Yetis Prefer Igloo

Yetis Prefer Igloo

Igloo takes aim at one of its more recent competitors with this silly commercial in which we learn that 9 out of 10 Yetis prefer Igloo coolers. However, we think actual yetis would prefer to store their beer in an ice cave, or maybe in a big pile of snow.

Karma

Karma

A man tries to go through airport security, and finds himself subject to all manner of humiliation and inconvenience. This witty, yet poignant promo clip for Portuguese non-profit AnimalifePT is a not so subtle reminder to never abandon a pet. Ever.

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Metal Ramen Commercial

Metal Ramen Commercial

This commercial for one of Nissin’s instant noodle dishes starts out innocently enough, but then the little chicken presents an offering to the devil, and things get very intense, very quickly. Language is no barrier to enjoying this one. Explanation here (in Japanese).

SNL: Roach-Ex

SNL: Roach-Ex

There’s nothing worse than walking into your house to discover a cockroach doing push-ups on the carpet. But the roaches in this SNL commercial parody are even more of a nuisance than in real-life. Don Cheadle seems to enjoy playing slimy vermin these days.

Turkish Airlines: The Journey

Turkish Airlines: The Journey

Director Ridley Scott returns to his roots of commercial directing with this short film he made for Turkish Airlines, in which a mysterious woman follows illustrated clues to tail another in what ends up being a beautiful travel promotion for Istanbul.

Game of Thrones x Bud Light

Game of Thrones x Bud Light

It’s one of the stranger product tie-ins we’ve seen, but Anheuser-Busch and HBO teamed up for this commercial that ran during the Super Bowl, selling not mead or Dornish wine, but Bud Light, and filled with easter eggs to tease the final season of Game of Thrones.

Carried Away with Halfthor

Carried Away with Halfthor

At 6’9″ and 389 lbs, world’s strongest man Hafthor Bjornsson (aka “The Mountain” on Game of Thrones) truly is a giant among men. In this commercial spot for Norwegian grocery company Kolonial, he uses his ample strength to improve their home delivery service.

Home Alone with Google Assistant

Home Alone with Google Assistant

Google wins Christmas marketing with this commercial starring Macaulay Culkin as a grown up version of Home Alone‘s Kevin McCallister. Instead of setting everything up manually, he automates his tasks and sets reminders with Google Assistant.

John Lewis Xmas Ad 2018

John Lewis Xmas Ad 2018

This year’s heartstring-puller from UK retailer John Lewis & Partners tells the reverse-chronological story of music legend Elton John, and the importance of a single gift that defined his life. Super Bowl commercial makers, this is how you do it.

SNL: Beta Force

SNL: Beta Force

Saturday Night Live’s latest fake commercial pokes fun at all of those testosterone supplements designed to restore virility and manliness, while reminding us that sometimes we just need to let nature take its course instead of trying to fight it.

Unofficial Trader Joe’s Commercial

Unofficial Trader Joe’s Commercial

“It’s the stuff that’s organic, and the stuff that’s not. It’s the cars that won’t fit in the parking lot.” If you’ve ever shopped at a Trader Joe’s, you will immediately relate to every single word in carlsfinefilms‘ little ditty that dates all the way back to 2009.

Bohemian Rhapsody: Kids’ Edition

Bohemian Rhapsody: Kids’ Edition

This extended ad spot for UK retailers John Lewis & Partners + Waitrose & Partners is proof positive that commercials are so much better outside of the US, as a choir of kids perform a slightly modified version of Queen’s classic while performing a charming space opera.

KFC: Football Dive

KFC: Football Dive

This hilarious World Cup commercial spot for KFC South Africa pokes fun at players who make a big show out of minor injuries. Though in this case, the goal is a red card for something other than a free kick. (Thanks Alex!)

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The Closet

The Closet

A man turns up in another man’s closet wearing nothing but a pair of boxers, but that’s merely the punchline of this epic 1-minute commercial spot for the French video channel Canal+, filled with action and adventure. Directed by Matthijs Van Heijningen for BETC.

PS4 Japan: We Can Do It!

PS4 Japan: We Can Do It!

Created by POOL inc., DENTSU, and Taiyo Kikaku Co. this Japanese commercial for the Sony PlayStation 4 is packed with creativity, with players not just dreaming about their superpowers and abilities from video games, but actually living with them.

Alexa Loses Her Voice

Alexa Loses Her Voice

In this extended Super Bowl LII spot from Amazon, voice assistant Alexa has laryngytis, and the company has to find a temporary stand-in for her dulcet and soothing tones. We love the idea of Rebel Wilson taking over duties permanently.

Old Spice: Red Sweater (Translated)

Old Spice: Red Sweater (Translated)

During the 2018 Grammys, Old Spice debuted one of its typically offbeat commercials – made even more cryptic by being entirely in French. If you’re interested in what they were actually saying in the spot, here’s the version with English subtitles. Good boy, Old Spice!

Whopper Neutrality

Whopper Neutrality

Net Neutrality took a major punch to the gut, and its loss could mean major, undesireable changes to the way all of us use the internet. It’s a bit of a confusing topic, so Burger King decided to explain what could happen if the same thing applied to selling Whoppers.

GoPro: 2017 in Review

GoPro: 2017 in Review

Another year has passed, and GoPro action cameras yet again helped to capture some of the year’s most epic, beautiful, entertaining, and dramatic sights. There’s no way a sub-3-minute video can sum it all up, but it’s still worth a watch – even if it is just a commercial.

Microtouch Pro Laser System

Microtouch Pro Laser System

“Simply apply the heat-dampening cream shield, and let the TouchBlade Pro collect your genetic sample with ease!” Auralnauts upgrades a commercial for a fancy razor, giving it far greater abilities than simply shaving stubble. Say it with us now… “Brett FAHHVRAAHH.”

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New Zealand Police Recruitment Ad

New Zealand Police Recruitment Ad

We already wanted to visit New Zealand to experience the incredible scenery. Now we want to join their police force too, thanks to this amusing, action-packed ad created to entice new law enforcement recruits to join up.

Ping Pong without a Paddle

Ping Pong without a Paddle

While watching a ping pong match, something caught this smartphone shooter’s eye – two girls in the background playing a frenetic game, one of whom was playing with her face instead of a paddle. From what we can tell, this was actually a Japanese commercial for face cream.

MoneySuperMarket: Dirty Dancing

MoneySuperMarket: Dirty Dancing

Looking for the ultimate showdown between He-Man and Skeletor? You won’t find it here. Instead, the two Saturday morning arch-enemies put aside their differences to celebrate the cash they saved at MoneySuperMarket. Directed by The Bobbsey Twins From Homicide.

Honda: Dream Makers

Honda: Dream Makers

Vehicle maker Honda and a team of talented artists pay tribute to the creativity and effort that goes into the production of modern motion pictures, peeling back the layers of the visual effects onion, and reminding us how little of what we see on screen these days is real.

Volkswagen: The Button

Volkswagen: The Button

Gary Freedman’s wonderfully directed VW commercial features a series of villains pushing buttons to bring chaos to the world, contrasted with the slightly more responsible use of pushbuttons – to activate the gas/electric hybrid drivetrain of the Golf GTE.

Old Spice: Alpha Dawg

Old Spice: Alpha Dawg

Old Spice goes meta with one of its latest spots, in which a duo of moms encounter one of the company’s ridiculous advertising gags, and complain bitterly about it. We don’t agree with them in the least. Time to grab some hayum!

Agent of Sleep

Agent of Sleep

Director Stephen Vitale (Hoshino) created this action-packed spec commercial for mattress company Tempur-Pedic. It starts out as a high-stakes fight scene, then heads off in an unexpected and amusing direction by the end.

Heineken: Worlds Apart

Heineken: Worlds Apart

Heineken conducted a bold social experiment, pairing up people with very different opinions about an important issue in a room together to work on a project. Only after they spent some time together, was the truth revealed about their diametrically-opposed points of view.

HBO: Ahhhh

HBO: Ahhhh

HBO flaunts its roster of shows with a pair of ads that sees the characters from Game of Thrones, Silicon Valley and more recreating the channel’s opening sound effect. Naturally, John Oliver had something to say about it.

Virgin Fibre: Car Chase

Virgin Fibre: Car Chase

A fantastic commercial for Virgin’s high-speed data service, which mashes up all kinds of movie genres in a single scene. It plays out in a tunnel straight out of Star Wars, but features all kinds of anachronistic and misplaced characters in a thrilling chase sequence.

SNL: Olive Garden

SNL: Olive Garden

“The people act like they’ve never seen a restaurant… or eaten food before.” SNL pokes fun at the over-the-top expressions seen on the faces of happy customers in commercials for family restaurant chains, as a group of actors are given direction for their reaction shots.

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