World Land Rover Day
history | land rover | April 30, 2020
On April 30, 1948, famed British off-road brand Land Rover first came into being. To celebrate the company’s birthday, they’ve shared a terrific gallery of historic images which capture scenes of these rugged and versatile vehicles helping people achieve great things.

The first Land Rover launches at Amsterdam Motor Show -1948
Land Rover Series I AA Patrol Vehicles in Snow - 1948
Employees and their families line up to enjoy a drive experience at Solihull to celebrate Land Rover’s 1st Anniversary - 1949
Students took three Series I Land Rovers to demonstrate their prowess in the Amazon rainforest - 1957
A fleet of Land Rover Series III hard top vehicles, as supplied to the HM Coastguard - 1988
A Land Rover Discovery crosses a lake during the Camel Trophy - 1990
Land Rover 70th Anniversary - LR G4 Challenge - 2006
Land Rover Defender SUVs were donated to the Red Cross in Sierra Leone to help volunteers reach people in remote and vulnerable communities after civil war - 2008
Three Range Rover Hybrid prototypes become the first vehicles from outside China to complete the demanding Xinjiang-to-Tibet highway - 2013
Land Rover Discovery Sport tows train 60 times own weight - 2016
Lifesaving Land Rover Discovery enters active service with the Austrian Red Cross disaster response team - 2018
Land Rover Discovery Powers Mobile Malaria Research - 2019
Land Rover Defender in Namibia - 2020
27 New Land Rover Defenders were issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who need additional support due to social distancing rules for COVID-19 - 2020