World Land Rover Day

On April 30, 1948, famed British off-road brand Land Rover first came into being. To celebrate the company’s birthday, they’ve shared a terrific gallery of historic images which capture scenes of these rugged and versatile vehicles helping people achieve great things.

World Land Rover Day

The first Land Rover launches at Amsterdam Motor Show -1948World Land Rover Day

Land Rover Series I AA Patrol Vehicles in Snow - 1948World Land Rover Day

Employees and their families line up to enjoy a drive experience at Solihull to celebrate Land Rover’s 1st Anniversary - 1949World Land Rover Day

Students took three Series I Land Rovers to demonstrate their prowess in the Amazon rainforest - 1957World Land Rover Day

A fleet of Land Rover Series III hard top vehicles, as supplied to the HM Coastguard - 1988World Land Rover Day

A Land Rover Discovery crosses a lake during the Camel Trophy - 1990World Land Rover Day

Land Rover 70th Anniversary - LR G4 Challenge - 2006World Land Rover Day

Land Rover Defender SUVs were donated to the Red Cross in Sierra Leone to help volunteers reach people in remote and vulnerable communities after civil war - 2008World Land Rover Day

Three Range Rover Hybrid prototypes become the first vehicles from outside China to complete the demanding Xinjiang-to-Tibet highway - 2013World Land Rover Day

Land Rover Discovery Sport tows train 60 times own weight - 2016World Land Rover Day

Lifesaving Land Rover Discovery enters active service with the Austrian Red Cross disaster response team - 2018World Land Rover Day

Land Rover Discovery Powers Mobile Malaria Research - 2019World Land Rover Day

Land Rover Defender in Namibia - 2020World Land Rover Day

27 New Land Rover Defenders were issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who need additional support due to social distancing rules for COVID-19 - 2020World Land Rover Day

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