Nikon matches Olympus with its own affordable, rugged and 4K-capable compact camera. The Coolpix W300 has a 16MP sensor that can shoot 4K at 30fps. It also has built-in telemetry sensors, Wi-Fi and Bluetooth for sharing, and 5x optical zoom.
Nikon jumps head first into the crowded action camera market with the compact KeyMission 360. It packs two sensors, allowing it to capture 360º video and stills in 4k resolution. It’s also waterproof, and resistant to dust, shock, and cold, and has electronic vibration reduction.