Why YouTube Sponsors Are (Almost) Always Terrible
As rare as success in it is, being a YouTuber or influencer is now a career that exists. But its foundation is still one of the oldest tricks in the book: advertising. Micro explains why YouTube channels and dubious startups were made for each other, calling to mind Cory Doctorow’s theory of Enshittification : grab market share, screw customers over, cash out.