What was one of the most popular videos in the early days of YouTube gets revisited, with the cast of finger puppet Harry Potter reuniting to celebrate 10 years since the original, and taking advantage of today’s much improved video streaming quality.
Super Bowl ads cost up to $5 million for 30 seconds of air time. The Film Theory turns into to the Digital Marketing Theory to argue that those ads don’t work. So companies are better off spending their money on a spot where their ad can be on primetime all the time: YouTube.
Conan O’Brien recently stopped by New York City’s YouTube Space to check out their virtual reality lab, where he doodled a 3D self portrait, destroyed some guy’s cubicle, ate some virtual food, and learned how the tech might change our lives (or at least porn) for the better.