Despite Ralph Lauren’s boasts, this isn’t exactly the first time we’ve seen projection mapping. Outrageous “4D” claims aside, the light show is fun to watch. Check out the London version here.

This awesome 3D projection-mapped ad for the Toyota Auris Hybrid was made by Glue Isobar. LED, neon and filament lights were used alongside 18K and 10K projectors. Watch the making of here.

Urban projection experts Macula used the facade of the Hilton hotel in Prague as the canvas for their hypnotizing light show. Check out more of Macula’s magic on their website.

In this projection-mapped installation by Alcatel-Lucent at the last Mobile World Congress, the public was invited into a cube filled with color and light to witness “transforming the mobile experience.”

Ad agency Saatchi & Saatchi used a webcam, two laptops, some LEDs and a big projection screen to turn this Toyota iQ into a giant, drivable mouse. We’re still not sure how your double-click.

Using VDMX and reflective surfaces, Tron Legacy’s art crew would do well to watch Emmett Feldman’s Laser Cave; it’s a projection-mapped extravaganza that takes 2D to 3D heights.

Waterloo Labs’ FPS with Real Guns rigs up a projection screen with accelerometers to detect bullet impacts: in other words, it lets you literally shoot the screen while playing Half-Life.

These building facade projections just keep getting better and better: 555 KubiK is a step up from the Castle, with a pair of hands and sound effects adding to the already cool 3D trickery.

First we saw Manhattan 400 years ago, and now it’s horizonless: this poster of Manhattan reminds us of Halo, but it’s actually a curved 3D projection that allows us to see over obstacles.

Masters students Brette and Rajinder take video up a dimension with their Spatially Augmented Reality Toolkit; above, embedded photosensors on a box allow for 3D projection.

While this Scintillation video is no doubt beautiful, it’s the method that’s most amazing: it’s a 35,000 shot stop-motion film with fantastic DoF focus shifts and live projection mapping.

Although we’d prefer an LCD, Mitsubishi’s massive 65″ LaserVue TV still has us drooling. The rear projection unit does 1080p but only uses half the power of a plasma or LCD TV.