FIAT Hates Boring Car Colors
FIAT has stopped making grey cars. Why? Because they’re everywhere and that’s boring. As FIAT CEO Oliver Francois says, “Grey is not dolce vita,” alluding to the Italian way of living “the sweet life.” To prove he’s serious, Francois got into a 600e and had it dunked into an enormous can of orange paint.
By literally diving into color, FIAT also revealed a bold orange paint option for the spunky Fiat 600e, a subcompact crossover EV with 154 horsepower and a 249-mile range. It's available in Europe only, however, while the sporty Italian brand focuses on the 2024 American launch of the 500e. The 600e is a tad shorter than the 500X crossover model that’s currently sold in the US.
