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YouTuber It’s a Small World is back, but her musical calculators have multiplied for her latest performance – a fun cover version of John Williams’ Star Wars opening theme, complete with the iconic 20th Century Fox music.
The short answer? Networking. By getting cozy with math teachers, Texas Instruments became the trusted brand for graphing calculators. Teachers now know the brand’s interface so well that it would be inconvenient for them to switch.