Asics

Hasbro and Asics teamed up to create two designs of the Gel Lyte 3 sneaker based on G.I. Joe’s ninjas. The Storm Shadow version features a gray on white upper, while the Snake Eyes version has a black scale pattern. Both have a drawing of Zartan on their outsole.

Asics made one of its older designs keep up with the times. The Gel-Mai Knit MT sees the leather upper replaced with a knit mid-top sock. The shoe’s distinctive asymmetrical lacing and webbed overlays complete the look. Also available from Hanon.

One of the highlights of the collaboration between New York streetwear store Kith and posh down jacket specialist Moncler. This triple team-up with Asics sees the Gel Lyte III covered in nubuck and suede. It also has a shearling lining and tri-color laces.

Introduced in 1983, the Asics Fabre Point Getter has become a cult classic basketball shoe. Asics spins off the silhouette as the Gel-PTG, adding an Ortholite insole and the proven GEL cushioning on the heel to make it more comfortable. Also available as a mid-top.

Another sukajan-themed Gel-Lyte III from Asics Tiger and Japanese streetwear stores Beams and Mita. This Souvenir Jacket release is decked in dark blue suede, velvet and nubuck. It also has dragons embroidered on the heel and illustration on the outsole.

First released in 1995, Asics recently brought back the Gel Diablo with a Kith collab. The stubby sneakers will soon be available in a wider release and in two new colorways, both with a red logo heel patch and speckled soles. Drops 9/15/17.

The old man’s still got it. Asics celebrates the 30th anniversary of the first shoe with the Gel Lyte silhouette and Gel heel cushion by bringing it back unchanged, colors and all. It also comes in white/blue/yellow.

Kith was the first to bring back the Gel Lyte Mai, but Bodega has the better take on the asymmetrical shoe. The Underground is made of ostrich, nubuck, suede and pebbled leather with a mesh and nylon tongue. It comes with orange, white and lavender laces.

Asics revamps the Gel Kayano as a fire mid-cut chukka, combining a knit sock upper with a cage in the form of its trademark crossed stripes plus the original midsole in white. Available in white or black.

Asics‘ exclusive collaboration with Kith NYC owner Ronnie Fieg. First released in 1999, the Gel Lyte Mai has a bootie surrounded by asymmetrical lacing. The Gel Lyte III.I is Fieg’s take on the Gel Lyte III, featuring a Gel-Nimbus sole. Drops 11/22/16.

This comfy bomber jacket is made of French terry cotton. It has a hidden chest pocket, custom two-way zippers, raglan sleeves and a large reflective Asics logo at the back. Available in gray, navy and black. Part of a collection inspired by the Tiger Gel-Lyte III.

Asics keeps up with the season with this retro take on the Gel-Kayano, trading the mesh panels on the upper for nylon and adding Gore-Tex insulation to keep your feet warm. The suede ruins the weatherproofing though. Available in all burgundy or all navy blue.

ASICS installed a video wall in the Columbus Circle subway station and challenged passersby to race against top U.S. marathoner Ryan Hall for just 60 feet. What do you think happened? (Thanks Juan!)

Using what seems like miles of fishing line, ping-pong balls and compressed air, Vitro USA created this ingenious floating pixel display in their commercial for 33 by Asics Shoes.

Celebrating the 60th anniversary of their premium Onitsuka Tiger brand, Asics has dropped a truly eclectic collection of zodiac-themed shoes featuring dragons and rabbits.