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Pareidolia: Why We See Faces in Things

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Written by Paul Strauss | November 1, 2023

We’ve all thought we saw faces in places they shouldn’t be, like buildings, outlets, and wood grain patterns. Duncan Clarke explores pareidolia, the tendency for humans to perceive faces and familiar forms where they don’t exist. Along the way, you’ll learn about other ways our brains really want us to see faces.


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