Awesome Xbox One

Microsoft flexes its marketing muscle with this spot for the soon to be released Xbox One console, featuring Zachary Quinto and footballer Steven Gerrard. And so the console war begins anew. Let’s hope gamers keep winning it.

Microsoft pimps its upcoming racer for the Xbox One with this awesome commercial in which footage was captured by shooting stills from the game and speeding past them at 120mph with a camera bolted to a McLaren MP4-12C supercar.

An in-depth look at how the new controller keeps the best of the Xbox 360’s along with numerous refinements, such as improved grip, rumble triggers, internal batteries, Kinect integration, and the ability to go wired for precision FPSing.

While we’re a long way from knowing exactly how the next-gen console wars will play out, the Xbox One guys are here to remind us of the exclusives and early-access content coming to their big black box. And Watch Dogs.