Streetwear brand Chinatown Market has licensed the official Smiley face and put it on various products. Now it has collaborated with watchmaker Timex for a fun daily driver watch dominated with the iconic graphic. The watch is water-resistant down to 98ft.
While there’s something to be said for pricey limited-edition watches, Timex has a reputation for producing high quality time pieces that are still affordable. Go inside the Timex factory in Cebu, Philippines for a look at how they make so many watches, while still making them well.
The everyday watchmaker offers a series which incorporates a pair of secondary displays for chronograph and 2nd time zone features. The resulting design gives the watches a super technical look. There’s also a sweet gunmetal edition with a dark red face on Timex’s website.
Timex infuses its classic Weekender watch with a bit of color and whimsy, offering a collection of officially-licensed Peanuts characters, including Charlie Brown, Snoopy, Linus, and Lucy. Each one features a nylon strap, an Indiglo light-up dial, and is water resistant to 30m.
We love the black, white, and blue graphics on Todd Snyder’s collab with Timex. Not only do you get the watchmaker’s famed durability and value, but an easy to read display inspired by race car gauges and the casinos of Monaco. We think they should have named it “Grand Prix.”
The Timex IQ+ Move is designed to look like a traditional analog timepiece. It tracks steps and distance, calories burned, and sleep habits, and can sync time precisely with your phone. It’s not as feature rich as other smartwatches, but we much prefer the styling of these.
Despite its name, the Weekender Chrono is the perfect value-priced everyday timepiece. It features three subdials, a date window, and Indiglo tech for nighttime reading. Available in a wide variety of face and band colors. We like the slip-through leather straps the best.