Super Bowl ads cost up to $5 million for 30 seconds of air time. The Film Theory turns into to the Digital Marketing Theory to argue that those ads don’t work. So companies are better off spending their money on a spot where their ad can be on primetime all the time: YouTube.
Joel and Ethan Coen directed their first commercial for the big game since 2002, an amusing spot for Mercedes-AMG featuring a bar filled with stereotypically tough bikers, and a guy who rudely blocks in their motorcycles with his fancy pants German sportscar.
The extended version of Audi’s big Super Bowl 50 spot is a tribute to the space program, David Bowie, our elders, and awesome sports cars all in one, as a retired astronaut is lost until he gets a chance to drive Audi’s 205mph R8 supercar. Wouldn’t we all like that chance?