AdWeek presents a look beneath the covers the amazing promo clip Spike Jonze created for the Apple Homepod. This 7-minute short takes us inside the clip’s razor-sharp choreography, FKA twigs’ mesmerizing performance, incredible moving sets, and real-time lighting effects.
Whether or not you’re an Apple fan, you’ve got to appreciate the amazing creativity in director Spike Jonze’s “Welcome Home” promo spot for the tech giant’s new HomePod speaker. We’re dying to see a BTS of how they pulled off all the stretchy practical effects.
Spike Jonze’s Her is one of those films with so many layers and details that it warrants numerous viewings. Film essayist Michael Thomas explores one such aspect – the way in which music directly reflects Theodore’s state of mind and emotions in the film.
Most films that take place in the future portray it as either stark or dystopian. On the other hand, Spike Jonze’s Her painted a picture of a hopeful future that seems more relatable. Kaptain Kristian explores how Jonze and production designer K.K. Barrett pulled it off.