Awesome Safety

Nokian Tyres celebrates its 80th year of making winter tires by creating a prototype tire with retractable studs. When installed on a vehicle, the studs on all tires rise and retract at the same time at the press of a button.

The Privacy Pillow has a leather compartment hidden in the middle of its stuffing. It’s also a great stash for anything you want to be within arm’s reach, such as reading materials or medication.

“We pride ourselves in this kind of confusion.” An ad executive talks about one of his industry’s go to tactics when it comes to marketing food: just add the word “natural.” A funny mockumentary by Only Organic.

We’ve seen a few sneaky tools that will get you out of handcuffs, but none are as easy to conceal as the TIHK. We’re not suggesting you use it for unlawful purposes, but if your date cuffs you to the bed, it could come in handy.

This high-tech safe for firearms provides fast access to weapons, but only with an authorized fingerprint and/or an RFID ring or wristband. Sounds an alarm if moved, can be secured with a Kensington cable, and doubles as a USB charger.

The Orp bike light/horn sends out either a 76dB chirp or 96dB blast (on par with a car horn) depending on how hard you push it. It’s also rechargeable and has 2 LEDs with 3 light modes. It was successfully funded so keep an eye out.

Developed by Reebok and MC10, the Checklight helps monitor for dangerous head impacts. Easy-to-read colored LEDs provide instant feedback. While it won’t diagnose injuries, it certainly will help you know how severe an impact was.

FreezCube tells you how long you have before the food in your freezer is spoiled. Blue means your food is still good for 14 days. Green and blue means 3 days, yellow, blue and green means 1 day, and all colors means the food is unsafe.

Inventor Patrick McDowell created the V-Brake to improve skateboard safety, adding an easy-to-install foot-braking mechanism to the rear axle which allows you to control your downhill speed without having to drag your foot on the ground.

A heads-up display and camera that attaches to existing motorcycle helmets. It works with a mobile device via Bluetooth to display maps, notifications and other data. It uses a small controller that you attach on your bike.

Made by Legrand, the Adorne Pop-Out Outlet is a replacement for the traditional wall socket. It gives you a three-socket cube that stays flush with its cover until you need it. Just give it a slight push and it pops out.

Anna Haupt and Terese Alstin’s concept for an “invisible” bicycle helmet is now available for sale. The Hövding collar has an airbag that is deployed only when its sensors detect that the rider is about to fall or fly off their bike.

Like the LiveMap, the Skully P-1 is a motorcycle helmet with a heads up display and a built-in GPS. It displays directions, has a rear-view camera and gives you voice control over your smartphone’s basic functions via Bluetooth.

The Nest Protect is a smart smoke alarm and carbon monoxide detector. It allows you to dismiss false alarms by waving your hand. It also acts as a night light, and can send alarm or low battery notifications to your mobile device.

Wrap PacSafe’s stainless steel wire mesh over your bag and then lock it to prevent access or theft. It comes with a padlock and is highly adjustable. There’s also a variant for protecting cameras and other small items.

A subscription service that lets you identify multiple pills or capsules at once using an iOS app and a special tray. The app doesn’t need an Internet connection, but it will only work with an iPhone 4S or iPhone 5.

DrinkSavvy makes drinkware that change color if your drink has GHB, Rohypnol or Ketamine. Those are three of the most commonly used date-rape drugs and are odorless, colorless and tasteless. Demo video here.

An optional add-on for BMW’s Series 7 & 3, Adaptive Headlights eliminate glare for other cars. When activated, a camera detects the traffic ahead and the headlights adjust their coverage accordingly. If only all cars had this.

A home security device controlled via an iOS or Android app. Canary can not only display and record videos, it can also track motion, temperature, humidity and air quality. It also has a night vision mode, a speaker and a siren.

The Lifesaver Jerrycan holds up to 5 gallons of water. It can filter all known viruses, bacteria, parasites and fungi from freshwater sources. Its filter can clean up to about 5,300 gallons of water. It also has a shower attachment.

A tiny Bluetooth tracker with a unique feature. If your Tile-tagged item goes out of range of your iOS device, mark it as missing and your Tile will reach out to any nearby iOS device that has the Tile app. Its location will then be sent to you.

A motorcycle helmet with a built-in navigation system. Activated via simple voice commands, it projects directions, overhead maps and more in the center of your field of view so you don’t have to take your eyes off the road.

From the makers of the HALO LED belt and messenger bag comes a miniature version for your furry friends. The HALO Mini pet collar lights up for up to 75 hours and recharges in just 2 hours. Available in 3 colors and 2 sizes.