Awesome Obey
Obey x Generic Surplus Shoes
Available only this season, these comfy plimsolls were made by Generic Surplus for Obey. They have a breathable mesh cotton upper and rubber cup sole. The perfect kicks for spring and summer.
OBEY (The Hypnotoad)
Designed for geeks with a love for both Shepard Fairey and Futurama, this T-shirt made us laugh, right up until the hypnotic toad’s eyeballs lured us into a deep trance and told us to buy it.
Iggy Jacket
Obey’s Iggy Jacket brings a military staple to Spring with light weight dry-way poplin; shoulder epaulets and a metal badge complete the M-65 look, but it also sports a hidden zip hood.
Make Art Not War Jacket
Compared to the tee, Obey’s Make Art Not War is a more appropriate medium for Al Rockoff’s iconic DoH photo; it’s styled like an M65 field jacket with Rockoff’s print in the interior.
Duality of Humanity Tee
Obey’s Duality of Humanity is now available in t-shirt form; it’s a collaboration with famed Vietnam War and Khmer Rouge photojournalist Al Rockoff and based on an actual photo.
OBEY Garcia Jacket
Decked out with epaulettes, OBEY’s Garcia Jacket mixes the utility of a military jacket with cold weather-friendly elements; it sports a fleece sweatshirt lining and sherpa-lined hood.
Cool Mother F-er Shades
OBEY pitches its hat into the legendary Wayfarer ring with their Cool Mother F-er sunglasses which come with a logo and laser etch artwork; choose from brown or violet.
Obey Another Round Flask
It’s largely an exercise in brand loyalty, but Another Round Flask is a must for OBEY fans; this pocketable curved flask is laser etched with a Sanskrit-ized logo and Taj Mahal graphic.