Awesome Nooka

The Zub 40 is designed to have easily replaceable straps to mix and match straps and watch faces. It also has a buckle that tucks the excess strap in, a godsend for those with skinny wrists.

If you’re looking for the most practical timepiece, Nooka’s latest is not for you. But if you’re after eye-catching and unique accessories, the Zizm’s faceted crystal lens (and name) will do the trick.

Unlike Microsoft’s current video game console, the name of the Nooka 360 actually makes sense. That’s because the whole watch case rotates 360º to make it easier to show other people the time.

Nooka’s ambidextrous Zub Zayu watch is an asymmetrical timepiece featuring display with time capsule graphic, ergonomic design and sleepmode to conserve battery when not in use.

The polymer injected frames make these Nooka Mercury sunglasses lightweight, yet durable with a matching rubber nosepiece and ear guards for added comfort. Available in 6 colors.

Preorder now: set in a stainless steel case, Nooka’s Zaz watch features a funky translucent see-thru face that matches the wearer’s skin tone; choose from leather or silver mesh straps.

“Chiseled luxury” comes to mind with NOOKA’s new ZEM watch (available November); it features a gem-cut case and mineral crystal with leather or high-gauge stainless steel strap.

We think Nooka’s new line of urban-inspired Zen-H watches look best in its original jungle grey camo colorway; it sports a stainless steel case, butterfly PU band and EL backlight.

Coming soon: boutique watch maker NOOKA’s minimalist ZON is awash in a sea of LED pixels which count the time; also choose from a regular digital display or multiple timezones.