Apple asked filmmaker Michel Gondry to show off his creativity and the cinematic capabilities of the iPhone 13 Pro. Armed with a dozen eggs, he created this lighthearted short film that plays with our expectations through a series of practical effects, clever editing, and illusions.
Awesome Michel Gondry
Michel Gondry’s music videos, TV shows, and films deftly combine humor, childlike whimsy, and in-camera effects to entertain our brains. In this clip from Polyphonic, essayist Noah LeFevre explains how Gondry’s background as a percussionist has influenced his work through rhythmic, repetitive, and redundant imagery.
Formed by Daft Punk’s Thomas Bangalter, along with Alan Braxe and Benjamin Diamond, the one-off French house band Stardust dusted off and remastered the music video that Michel Gondry shot for them back in 1998. The track is now available on a collector’s edition vinyl too.
Michel Gondry is known for his playful use of in-camera effects in films like Eternal Sunshine of the Spotless Mind and videos like Let Forever Be. His short film about a lost tricycle features the same sensibility, while doubling as a promo for the iPhone 7 Plus’ moviemaking capabilities.
Film Radar digs into the techniques that director Michel Gondry used to create The White Stripes‘ most classic videos. Gondry’s sense of whimsy and effective use of simple visual effects were the perfect accompaniment to Jack and Meg’s reductive sound. (Thanks Daniel!)
The White Stripes conceived this track back in 2005, but didn’t actually record it until this year. The icing on the cake: Without anyone’s knowledge, filmmaker Michel Gondry shot a video for the song and gifted it to the band. It’s minimal, but fits the song’s mellow vibe.