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The pranksters at Improv Everywhere took advantage of Apple’s NYC glass cube store’s renovations to set up shop in another glass structure, the elevator shaft to the 23rd Street subway station, complete with throngs of fake employees and a line for the iPhone X.
A man begs his fellow subway commuters for money so he could finish his time machine. Just another day in New York, right? But then someone who looks just like him appears, claiming to be his future self and asking him not to build the time machine.
For their latest MP3 experiment, Improv Everywhere sent thousands of participants another sound file packed with silly instructions then set them loose on a park to mess with the heads of perplexed onlookers. Eventually, it just turned into a rave.