Awesome Ikea

A funny commercial for IKEA Italy that shirks the homogeneity of most ad spots, and suggests that we not only let our freak flags fly, but that we use IKEA’s products in unconventional ways. They should start selling that tennis racket spaghetti strainer – and call it NÜDLL.

IKEA’s satirical commercial takes some time to develop, but you’ll get what it’s trying to say soon enough. The thing is, if we could paint something that good that fast, we’d probably share it with everyone too.

“Put your Hemnes in the air, Kaustby got all day.” Ikea promotes the upcoming opening of its outlet in Cheras, Kuala Lumpur, Malaysia with this so-bad-it’s-good jingle filled with puns based on the shop’s product names.

“Happiness is a super comfy sofa bed, a few side tables and a strong Wi-Fi connection.” IKEA’s catalog is the world’s most widely distributed book. Literary critic Hellmuth Karasek gave the latest edition a tongue-in-cheek review.

IKEA Singapore pays tribute to Stanley Kubrick’s classic horror film The Shining, following a child on his tricycle as he winds his way through the store. This confirms what we already knew – shopping at IKEA can be the stuff of nightmares.

The IKEA Regissör line consists of flat-pack furniture that can be assembled quickly and without using tools, thanks to pre-installed wooden wedge dowels. They are also lightweight and use less materials. Turn captions on.

IKEA’s 2015 catalogue can be yours as a book. No, not an e-book; an actual book. A bookbook. It’s completely wireless and never runs out of battery. We should archive this video for future reference.

Daniel Hubbard created this parody of the space epic Gravity, in which the unrelenting, disorienting blackness of space is replaced with the unrelenting, disorienting blue and yellow of Sweden’s mega store. And meatballs.

IKEA encourages adults to treat their house as a playground and to turn daily chores into fun activities with their kids. Preferably with the help of IKEA furniture. The song is Playin’ with My Friends by Masters in France.

Ad agency Droga5 set up a silly parody of adult websites that features IKEA’s Malm beds. Hot Malm is safe for work and only has pictures of the beds, but with naughty captions. The fake ads on the site are pretty funny too.

IKEA designed improved temporary housing for refugees. Like IKEA’s furniture, the houses are assembled on-site. They are more durable and comfortable than tents and even have a solar panel and insulation. More here and here.

LIKE Architect’s extraordinary holiday display for IKEA Portugal was comprised of 1200 lamps fitted with twinkling LED bulbs to promote the home furnishings retailer’s energy-efficient lighting line.

The Uppleva is an all-in-one home entertainment solution, with an HDTV, Blu-ray player, sound system and wireless subwoofer. The color of the TV’s frame can be matched with the furniture.

One of the more clever IKEA hacks we’ve seen in a while. Using a bunch of plastic cups, plates, and bowls, artist Ognev Vlaminck managed to put together this functional and stylish table lamp.

The guys at Collegehumor drew a second batch of fake IKEA manuals, this time focusing on science fiction objects. And a T-Rex, although we’re not so keen on the last step for making one.

A simple shelf with a hidden compartment to store your gadgets’ chargers and cables. The inside is lined with felt, and has a hole in the bottom so you can easily lead cords to a socket.