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Awesome Eyewear

Lancier by Dita

Lancier by Dita

Dita’s Lancier collection is made for drivers, pilots, and sailors; three sets of polarized, zero-distortion lenses are available, plus lightweight frames made out of titanium and zyl acetate.

Oakley x Koston Frogskins

Oakley x Koston Frogskins
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Pro skateboarder Eric Koston and Oakley’s Frogskins not only look like wood, but feel like it too; the tone-on-tone shades sport a dark wood grain, dark grey lenses and EK logo pouch.

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Indivijual Eyewear

Indivijual Eyewear
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That “j” is no typo–Indivijual Eyewear is all about unique, one-of-a-kind eyeglasses and sunglasses that are not only perfectly sized but match your hair, skin, eyes and personality.

Shwood Sunglasses

Shwood Sunglasses
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Wood is good with Portland’s Shwood sunglasses; two handcrafted retro-style frames are available, each using Zebrawood, Wenge or Maple with Italian Carl Zeiss lenses.

The Hundreds: Phoenix

The Hundreds: Phoenix

Introducing The Phoenix, The Hundreds’ first eyewear line: debuting 9/24 at their LA and SF locations, the Wayfarer-style shades are handcrafted in Italy and come in four colorways.

SIRE Glasses

SIRE Glasses

Designers Aekae and Swisshorn team up for the SIRE collection; it features frames made out of thin, criss-crossing layers of water buffalo horn which are then polished by hand.

L-R-G x Oakley Goggles

L-R-G x Oakley Goggles

Oakley’s A Frame goggles get the L-R-G treatment: in addition to integrated surge ports, and anti-fog inner lens, they’ll get a mirror polished black finish and Gold Iridium lens.

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Max Event Spectacles

Max Event Spectacles
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Granted, you’ll look like a time traveler or mad-scientist wearing one, but these Max Event Spectacles can magnify objects up to 2.1X times and are also anti-reflective to block glare.

Bacon Oakley Frogskins

Bacon Oakley Frogskins

Oakley and DQM bring together two of our loves (pork fat and polarized eyewear) and ham it up with Bacon Frogskins; we admit it’s hit or miss, but we’d pig out in these any day.

Oakley C SIX Shades

Oakley C SIX Shades
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They’re uber-lux at $4,000, but Oakley’s C SIX sunglasses are worth it: each is crafted from a 40-layer thick block of carbon fiber with a titanium spine and rotary cams for flexibility.

DA Machine Sunglasses

DA Machine Sunglasses
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Dragon Alliance’s Machine sunglasses are a motley blend of cool industrial vibes plus snowboard aesthetic with nylon shield lenses, a stippled stainless steel frame, and 3 barrel hinge.

RSF Luciano Sunglasses

RSF Luciano Sunglasses
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Super’s new Luciano sunglasses are polarizing, and we ain’t talking about the Zeiss lenses: each sports an ultra-angular, flat-topped wayfarer frame with 5-barrel metal stop hinge.

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King’s Camo Sunglasses

King’s Camo Sunglasses
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Just in time for Fall, Oakley’s King’s Camo Straight Jacket shades feature desert or woodland graphics; each also utilizes VR28 lenses with enhanced contrast and depth perception.

MJ Sugar Beach Shades

MJ Sugar Beach Shades
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The Aviator gets sand & surf friendly with Maui Jim’s new Sugar Beach sunglasses; they sport anti-corrosive pin hinges and saltwater-safe lenses that block glare, UV and manage blue light.

Experience E.C.O. Matte

Experience E.C.O. Matte
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Dragon Alliance and pro-surfer Rob Machado’s Experience sunglasses get an eco-friendly E.C.O. Matte edition; they’re the first shades whose materials are 100% renewable in origin.

Colab 2009/2010 Collection

Colab 2009/2010 Collection
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Australian eyewear brand Colab’s 2009/2010 collection has begun trickling out to retailers; eclectic is the name of the game, with artists given complete freedom to design frames.

Superdry Co Pilots

Superdry Co Pilots
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Superdry’s Co Pilot shades refresh the classic Aviator; choose from sharp blue/chrome or black/gold colorways, both sporting logo-stamped diagonal crossbars and rubber earpieces.

Oakley Custom

Oakley Custom
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Oakley has been providing custom eyewear for some time, but they’re now offering their Rework Pack, Holeshot watch and Crowbar goggles with choose-it-yourself colors.

Oakley Recycled Gascans

Oakley Recycled Gascans
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Oakley’s Gascan shades may be inspired by muscle cars, but these special edition Bob Burnquist specs are fuel sippers: they’re made with recycled materials and sport bamboo accents.

Super Ciccio Glasses

Super Ciccio Glasses
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Perhaps we’re in an alternate reality, but Super’s extra-thick Ciccio frames are both nerdy and cool; choose the dark grey Grigio Topos with clear lens or white Avorios with dark lens.

Deadstock Metal Flipouts

Deadstock Metal Flipouts
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These Deadstock Metal Flipouts are the real vintage deal: created in the 30s-70s and in storage until recently, they sport round metal frames with both clear and tinted flip-up lenses.

Cassius Slate Sunglasses

Cassius Slate Sunglasses
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Cassius’ Slate Le Corbusier shades feature black gradient CR-39 acetate lenses–the most scratch resistant uncoated optical plastic; also: engraved Cassius logo at the sides.

Bentley Leather Goggles

Bentley Leather Goggles
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Based on a 1940s design used by pilots, these Bentley Leather Goggles are ideal for unforgettable midnight snack runs; be sure to get the matching Bentley Leather Flying Helmet, too.

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