These days, product placement is all over movies, TV shows, sporting events, and even video games. Cheddar looks back at some of the earliest examples of products being featured in entertainment media, how important it’s become a crucial marketing tactic, and how it’s only going to become more prominent in the future.
From Chiquita to Count Chocula, from the Geico Gecko to the Jolly Green Giant, mascots have long been a staple of the advertising industry. Author Warren Dotz’s two-volume series is filled with characters from the iconic to the obscure, from the lovable to the downright weird.
A hilarious short film about the “important” work that goes into commercial production, as a duo of micromanaging marketing execs try to coax exactly the right mood from a voice actor. It’ll hit close to home for anyone creative who has to pay the bills with a “real job.”