The latest trailer gives us a longer look at the torment caused by Ben Kingsley’s uber-villain, The Mandarin, and the continuing trend towards darkness in this Summer’s biggest blockbusters.

Tony Stark loses his suits, The Iron Patriot stares him down and the Mandarin speaks in the Super Bowl trailer for Iron Man 3. But not before Robert Downey Jr. gives you a literal extended look.

Help (or destroy) the citizens of Liberty City as Iron Man with the help of this mod for Grand Theft Auto IV. Shellhead is equipped with his repulsor beam, boot jets and a hilariously strong punch.

The debut trailer for Iron Man 3 is filled with mystery, tragedy and eye candy. Get a glimpse of Tony’s new enemies and of course his new armor. Geeks will be pausing this one frame-by-frame.

Watch the flashy Avenger at his flashiest in this compilation of Tony Stark suiting up to – and suiting down from – his Iron Man form. The clunky junkyard armor is missing though.

14-year-old LEGO maniac Evan Bacon is well on his way to being a pro LEGO artist with his second life-size superhero sculpture. His 6-foot-tall Iron Man even has light-up eyes, hand, and arc reactor.

Marvel unveiled Tony Stark’s new armor for the upcoming movie Iron Man 3 at the San Diego Comic-Con. Too bad these photos were taken by Shellhead’s latest nemesis, Off-Center Man.

$25M will get you the stunning (and somewhat familiar) 11,000 sf Razor house, with mind-boggling views. The only thing missing is a Tony Stark cut-out in the secret lab. (Thanks Sonic!)

An Xbox 360 looking good in crimson and gold, thanks to 19-year old Zachariah Perry Cruse. The console has a LED arc reactor, and the included 120gb hard drive has a Stark Industries logo.

Looking for an outfit to go with your Iron Man shoes? If you don’t mind looking like a bit of a crazy person when you ride your motorcycle, why not don this protective Iron Man Mark V moto suit?

We don’t remember Tony Stark pulling off these crazy moves in either of his movies, but this dry-cleaner in Indonesia certainly knows how to press clothes with style – and lots of steam.

This one’s a missed opportunity for Nike – custom Iron Man and War Machine sneakers based on the SB Dunk High, with battle-worn looks and light-up cores. Bookmark Diversitile if you want a pair.

We’re all familiar with the Tony Stark and Pepper Potts scene shown in one of the trailers for Iron Man 2. But according to the guys at College Humor, it took a billion takes to get that scene right.

The UK promotion site for Iron Man 2 features an augmented reality app that lets visitors wear the Iron Man and War Machine helmets and view their HUDs. Caution: Slow load times ahead!

Reubenpac inserts Iron Man and AC/DC into popular films to “make them better”. Here, Shellhead stands in for Colin Firth in Bridget Jones’ Diary to give Hugh Grant a punch in the face.

The Onion picks on Gwyneth Paltrow, reporting that people now want to see Iron Man 2 even more to watch for a scene where Paltrow supposedly gets punched in the face.