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IKEA: The Hare


Written by Paul Strauss | September 14, 2020

Created by Mother, this spot for IKEA offers a modern take on the classic fable The Hare and the Tortoise. In this version, the bunny spends his nights out partying with friends, while the turtle gets a good night’s sleep in his IKEA bedding. Stellar creature FX from Robert Allsopp and VFX by 1920 helped bring the characters to life.


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