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adidas Originals x Ozworld Avatars

| | | April 7, 2022

Words by Vic Arkoff

The adidas Originals Ozworld sneaker collection has launched a personality-based, AI-enabled avatar generator. Users create their unique digital selves, which work with Ready Player Me, a cross-app avatar platform for the metaverse that lets anyone explore virtual worlds across 1,500 apps and games with a consistent identity.


The Ozworld experience asks users a series of questions – including their fave sneaks -- then translates the info into a unique digital avatar. Users can animate their avatars, digitally try on shoes, and download their Ozworld alter ego for stickers and GIFs across their social media. The first wave of avatars arrives 4.28.22.adidas Originals x Ozworld Avatars

adidas Originals x Ozworld Avatars

adidas Originals x Ozworld Avatars

adidas Originals x Ozworld Avatars

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