Awesome Commercials

The Leftovers star Margaret Qualley wilds out in director Spike Jonze’s fun ad for KENZO’s first perfume. Qualley’s moves were choreographed by Ryan Heffington, who was also behind the music video for Sia’s Chandelier. The song is Mutant Brain by Ape Drums and Sam Spiegel.

Roger Federer has had a long and successful career, but Mercedes-Benz imagines him having one that lasted six decades. Watch him adapt to the ever changing times – and shoutout Andre Agassi’s now mythical hair – in this tongue-in-cheek commercial.

A fantastic Japanese commercial for Nissin Chikin Ramen, in which a girl sees her noodles swiped by a drone, and she must hunt down her lunch through a crazy, adventure-filled world packed with viral video tropes. Seriously, this commercial has every possible thing in it.

The idea of rolling off a cliff in any car – even surrounded by a roll cage – is pretty terrifying. This ad spot for FiberFix shows what happens when you hold together the roll cage with tape instead of welds. Then it gets way better than that old ’80s Krazy Glue commercial.

Rio 2016 ended golf’s 112-year absence from the Olympics, but being a quiet sport many folks are not aware that it’s back. Beer maker Michelob thought they’d give golf a tongue-in-cheek boost using a simple yet effective edit.

A wonderfully minimal commercial spot for the Audi’s R8 supercar, which focuses not on the car so much as the experiences of its driver, as told by the reflections in his eyeball. Directed by ManvsMachine, with CG eye effects by Analog.

“We, the People, would like you to know that wherever you go we’re right by your side.” Chance the Rapper performs an original song for Nike’s sponsored Olympians. Please support the USA men’s basketball team in their quest to win gold by a bazillion points.

“Curricular is not enough, so you had to create extracurricular.” Christoph Waltz cosplays as various types of Americans as he comes around to the idea of multitasking, workaholism, and über-productivity in this commercial for the Samsung Galaxy Note 7.

Nike implicitly transforms its Just Do It tagline to adidas’ Impossible is Nothing in this star-studded meta-commercial, featuring Serena Williams, Neymar, Kevin Durant and more. Key & Peele did it better though.

IKEA’s satirical commercial takes some time to develop, but you’ll get what it’s trying to say soon enough. The thing is, if we could paint something that good that fast, we’d probably share it with everyone too.

Nissin’s slick animated commercial gives a hip hop samurai twist to its founder Momofuku Ando and how he came up with one of the greatest inventions of the 20th century: instant noodles. Captions available.

To promote its Open Country tires, Toyo Tires worked with Action Vehicle Engineering to create a one-off ATV. It’s based on a 1959 Ferret Scout, a British armored reconnaisance vehicle. It has a third pair of hydraulically-driven wheels to help it conquer rough terrain.

Japanese tech company AgIC shows off its conductive ink pen in the best way possible, by using it to draw and complete circuits that bring a tiny, magical city to life. Grab the pen, eraser, and paper on Amazon for yourself.

A fantastic promo for the 2016 Rio Paralympics, packed with amazingly capable people who have overcome physical hardships that could crush one’s spirit, but instead inspired these folks to excel. Be sure to watch the in-depth profile videos too. (Accessible versions here).

“You can… you can get some of the fastest wooden decks on the market. Or off.” Jonah Hill and Palace Skateboards do their best Tim & Eric impression in this commercial for the skate shop’s collaboration with Reebok.

“Do you see the hotdog stand behind you? I need you to go buy a hotdog.” “Those hotdogs are like $14 man!” Matt Damon’s promotes his Jason Bourne charity partnership with Omaze by trying to enlist random people in a covert operation.

The Cleveland Cavaliers finally bagged its first NBA championship and their city’s first major sports title in 52 years with a legendary performance. Nike captures Cleveland’s stunned reaction now that the thing they’ve wished for so long has finally come true.

Keyboard Cat, No No No Cat and other internet-famous felines shop for groceries in this funny commercial for Danish supermarket chain Netto. We bet Maru’s been in all of those boxes.

At first, we assumed that this Super Bowl-quality ad spot from a few years back was for another one of those tower defense mobile games, but it’s pitching a whole different product. This is what commercials should be: memorable, well produced, and lighthearted.

“I’m not going to put words in their mouth because this is what they said.” Rapper Lil’ Dicky promotes Madden 17 by orchestrating a rift between cover star Rob Gronkowski and Antonio Brown and Von Miller.

To showcase its sticky bug trap, Japanese company Earth Chemical made a version of the trap that’s 929 times larger. Then they tested it with a “scientist”, a runner and a sumo wrestler. The scientist should’ve at least brought a pole. Or went around the trap.

As part of its marketing campaign for Teenage Mutant Ninja Turtles 2: Out of the Shadows, Paramount turned a three-bedroom apartment in Manhattan into the TMNT’s pad. Then they put it on Airbnb for overnight stays, with free pizza included.

A clever ad spot for General Electric which envisions an improbable event in which the skies open up to drop countless cephalopods on our heads, suggesting that the company will be ready for whatever the world throws at us. Maybe a sharknado won’t be so bad after all.