Wearables

As the company did with its Aviator model, Ray-Ban updates the Wayfarer with a frame made of Liteforce, a thermoplastic resin that is more lightweight, flexible, durable and comfortable than metal frames.

A t-shirt brand founded by actor Blake Anderson – the bear coat dude in Workaholics – and his wife Rachael Finley. The duo’s design perfectly captures the apparel of a 90s stoner: they have just the perfect amount of ugliness.

The fine folks at Watchismo are giving one lucky Awesomer reader this striking black-on-black stainless steel Vestal watch, with a huge 52mm case and chronograph functions. And get 50% off if you can’t wait for the prize. (Ends 6/24/13)

DexShell makes knit socks that are 100% waterproof yet still breathable, thanks to their 3-ply construction. DexShell inspects each sock it makes to ensure that they are waterproof. The company also makes waterproof gloves.

A minimal wallet designed to withstand the elements, the Obtainium can hold a surprising amount of cards and cash, and looks good doing it. Blocks RFID skimming too. Crafted from aluminum, and available in olive, grey or gold.

While you could just ball them up and let them get all wrinkled, we prefer to keep our shirts nicely hung or folded. Here, DaveHax shows us how to do the latter in just two seconds flat. Works on all short-sleeve shirts.

Etsy seller Aprikot Clothing made this fleece hoodie that will make you look just like the huggable wood spirit in Hayao Miyazaki’s classic film. Hopefully it will make you more huggable as well.

There’s a time and a place for everything, and sometimes you need to make an outfit your own. Here, we pick some of our favorite ways to put just the right finishing touch on your look. (Post sponsored by Mount Gay Rum)

Etsy seller Niki Marcheggiani makes Deli Snacks, cotton shirts with food items printed on them by hand. A tasty take on the Hawaiian shirt. She currently has three designs – nachos, waffles and fries. Bonus: hides spills brilliantly.

Etsy shop FlipSides sells flip-flops with engraved letters and symbols on their soles that leave impressions in the sand. You can also customize your order, making them a nice gift or advertising tool for your own business.

Great Stark! It wasn’t long ago that we thought improving on the Nike MAGs from Back to the Future II was impossible. That was before we saw this awesome Iron Man inspired custom paint job by shoe design maniac Mache.

Rainbow-colored running shoes with a glove-like fit. But these shoes won’t just improve your lap times.  They’re part of Nike’s #BeTrue collection, the profits of which will be used to fund the LGBT Sports Coalition.

Similar to Ch00f’s hand-made Kanye glasses, DropShades have a bulit-in microphone and a signal processor. They cause the electroluminescent strips on the shades to light up in sync with the sound around you.

A sturdy and incredibly readable timepiece, with a submarine-inspired dial, and backed by a Swiss movement. Waterproof to 300 meters, and set onto a durable rubber band. Comes in black/red, silver/black, and black/orange.

Part of ONLY NY’s Spring 2013 collection, these fresh and colorful hats make use of Japanese linen or cotton. Some of them also have suede brims and leather straps. Available in limited quantities only.

Show everyone your daily activities on one garment, from the beginning of the day till the end – including smoking, drinking, and facebooking – with this fun emoji tee.

We’re never ones to be trendy, so whether you dress for success, or just for fun, it’s cool with us. Just be yourself, and wear it with swagger. Here are some of our favorite looks which celebrate individual style and personality.

A practical men’s accessory made by Americana accouterment shop Col. Littleton. It comes with 27′ of military-spec paracord that can come in handy in a variety of emergency situations. The belt itself is made of brass and leather.

Verso pays homage to one of the most infamous events in the history of rock music: in 1982, Black Sabbath frontman Ozzy Osbourne bit a live bat’s head off while performing at a concert. To his credit, he thought it was a toy.